This step is crucial when designing your visual foundation. We will dive deep into your product or service, elevating the bigger picture of your brand and industry to discover where you are and where you want to go. Through completing extensive market research, we are able to analyze your key differentiators and unique selling points moving forward.
Messaging & Positioning
Next, let’s craft your brand voice. HER will work with you to craft your messaging and positioning, defining your target audience and buyer personas, all to increase sales and prepare your company internally and externally for public launch.
We did our research, now we can get to the fun stuff. We will bring your brand to life through logo creation, color theory, typography, brick & mortar design, advertisements, packaging and more. How innovative can we get? Let’s see.
Finally, the brand showcase. HER will handle the design, coding, and back-end creation of your website. We will work together to create a website that properly showcases your brand. And yes it will be unique, creative, beautiful, all that jazz.
Have a product ready to introduce to the public? What about a newsworthy announcement? HER will craft a successful market introduction strategy through the likes of press releases, in-person media tours, and a variety of target media placements.
If you can’t tell, we like making friends. And that’s how we have so much success in media relations. We will secure you and your company brand mentions, media mentions and byline articles in top-tier national, local, trade, and broadcast through the HER methodology, which we clearly can’t disclose on this website.
You have an event in place, now you need people to know about it. HER will design a 360 marketing approach for your event including anything from media placements to celebrity attendance.
Your product is launched, now let’s get your face out there. We will book you speaking opportunities, trade show attendance, and submit you and your company for various awards. You deserve this.
The dream is free.
The hustle is sold separately.
“HER has delivered value above and beyond our expectations. Through their ability to consistently generate positive PR for us they have not only put us on the map, but have put us in a position where opportunities are now coming to us. Actions speak louder than words, and we trust HER with both our public image and our revenue generating marketing.”
“We couldn’t have asked for a more professional team than HER. They exceeded our expectations and were able to secure front page press with all Denver publications. Broadcast, print, and digital included. Thank you for all your hard work and dedication to Paradise Living.”
“After trying to do our own PR for too long, I was fortunate enough to meet the HER team. They cleaned up our messaging, created a solid pitch, and landed awesome national top-tier media coverage within the first week. Not only are they great at what they do, but it’s clear that they really care about our success.”
“Hannah and Bri are a dynamic duo! They went above and beyond to support our PR and communication goals. I know I will work again with them in the future.”